Why structure comes first
A search engine ranks pages, not businesses. If drain cleaning, water heaters and repiping all sit on one "Services" page, that page has to compete for three different searches at once, and it usually loses all three to a competitor with a page for each. The same goes for areas: a roofer who covers six suburbs and mentions them in a footer list gives a search engine much less to work with than six real pages.
What the page plan covers
| Part | What we decide |
|---|---|
| Service pages | One page per service people search for, grouped under a short services hub |
| Area pages | A page per town or neighborhood you really serve, each with its own details, not a copy with the name swapped |
| URLs | Short, readable addresses such as /water-heater-repair, set once and kept |
| Headings | One H1 per page that says what the page is, and H2s that follow the questions customers ask |
| Internal links | Links from services to the areas where you do them, and back, plus breadcrumbs |
| Titles and descriptions | Written by hand for every page, within the lengths that usually show in full |
Area pages that earn their place
Search engines have grown good at spotting town pages that are the same text with a new name. We only plan an area page when there's something specific to say: which services you offer there, how you get there, local building types or common jobs, and a quote form tagged with that area. If you cover thirty ZIP codes, a single clear service area page often beats thirty thin ones.
Sitemaps and crawling
Every site gets an XML sitemap listing the pages you want found, a robots file that doesn't block anything by accident, and canonical tags so duplicate addresses point to one version. After launch we submit the sitemap in Google Search Console, under your account, so you can see which pages are indexed.
Replacing an old site
Old pages may already bring in visitors. Before we change anything, we list every address on the current site and which ones get traffic. Pages that move get permanent redirects to their new home, so old links and search results still land somewhere useful.
Questions
How many pages does a local business site need?
As many as you have real services and areas to describe, and no more. For many trades that's ten to twenty pages. The page plan in your quote lists each one and why it's there.
Can you restructure my site without rebuilding it?
Sometimes. If the platform is sound, we can add service pages, fix URLs and set up redirects inside your current site. The quote will say which route makes more sense.
Want a site that search engines can read? Tell us your trade, the area you cover and the address of the site you have now, if any.
Request a quote